Once the bar is up and running, management will determine which nights need a boost. Historically, bars are busiest Friday and Saturday nights, with Thursdays coming in third place. In addition, the bar will have promotional events on holidays such as Cinco de Mayo and the 4th of July. Management anticipates profit to equate to 3X the cost of advertising the promotion.
In order to maintain the high energy levels during the promotions, all prizes will be awarded at the end of the evening.
The website will also have links to its Facebook Page. Customer comment cards will be available tableside and guests will have the option to receive discounts on appetizers when the card is submitted. Upon finding a comfortable location either at the bar, a cozy booth, or high top table, patrons will be asked for their drink and food order. Employees will be trained to cross sell high margin items.
Management believes that this investment in its employees ensures satisfied customers and in turn repeat business, leading to increased revenues. Employees will participate in ongoing training and be compensated for their accomplishments as well.
The bar is currently in the process of obtaining the following licenses: liquor liability license, food service license, sales tax license, and entertainment permit. General duties will include review of daily operations, inventory control, employee training, employee hiring and firing, ordering supplies, and routine maintenance and upkeep of the bar, equipment and facilities management.
Danny Zinn will be head chef and oversee the day kitchen staff personnel, including 1 line and 1 prep cook. The owners will also hire wait staff and bartenders. All full time employees will be compensated with benefits including health insurance and education and training. They will have an opportunity to participate in profit sharing. Davis, a graduate of Florida Atlantic University left the corporate world of Pratt and Whitney behind over ten years ago to establish two neighborhood-based, independently owned wine bars.
These gathering places showcase fine wines with exemplary food offerings. Davis has over a decade of experience in management, project development, and marketing providing the foundation for his business operations, including site selection, rehabilitation and construction and investor financing.
Davis fully enjoys the "front end" of the business as well, by interacting with customers to ensure their experience is constantly improving. Roberta Gary brings over ten years business and nightclub experience. Gary began her career as an Event Coordinator for the Radisson, and then moved to Miami to act as nightclub manager for two South Beach bars.
Briefly identify who your target consumer will be, the approximate market size and any anticipated market growth. State how you intend to serve your customers; this could make a difference if your bar will have customers lounging in plush seats and private booth seating while all of your competitors have bar stools or standing room only.
Finally, describe how you will support the business effort through marketing and customer service. Market and Competitive Analysis Define your market strategies by first preparing a market analysis.
You will need to break down your target consumer into her component demographics, and then conduct market research to find out where she is and what will win her patronage. Identify and describe your market competitors and their business strategies, particularly how successful or unsuccessful they are at attracting your target bar patrons and why. In any case, consult a trademark attorney to help you figure out all the details.
Mind the fact that different cities, states and country issue the license on different levels. ABC will ask you to fill an application form and it takes around days to investigate your business.
If you were approved, your license would be issued within 30 days. Obviously, each state has its own regulations for issuing liquor license, so make sure you have checked all the provisions and meet all the official requirements.
If you are purchasing an established bar, you are as well purchasing a liquor license from the owner. Obtain food-service license Planning to offer some snacks?
Typically, those are issued for a year and should be renewed. To obtain it, you need to visit state public health department and present a floor plan of the layout of your establishment, highlighting the placement of all major equipment and the location of restrooms and sinks. As well as, a sample menu and a list of products you plan to use for cleaning. In a week or two before grand opening, you should schedule the inspection and expect them to come back once in a while when you start operating.
You can get all the information you need on their website. Start your record book As a bar owner, you are expected to keep all the records of all the alcohol you receive from suppliers.
You need to have the date and quantity of everything you receive and the name of your supplier. Settle things with the fire department Some states require special permit from the fire department before you open your bar. Visit your local fire department to consult on their standards and fire security measures. Design your bar In this case you will have to find the optimal correlation between the form and function. At this point you will have to consult with an architect or an interior designer to turn all your ideas into life.
Remember, your design should reflect your concept, name and theme. If you want to have returning customers, invest into creating an appealing atmosphere. Start gathering your all ideas and design inspirations in a visual Pinterest Board. Create a draft layout with your designer and start assembling your dream place step-by-step: interior, lights, color scheme, sitting area, bar area, kitchen area etc. Here are a few sample bar layouts: If you have purchased an existing bar however, you may not need to make any major changes to the layout.
Plan your menu While your designer does his job, you should focus on the next important step — planning what type of drinks and foods you will serve. This step should be done prior to stocking up with the equipment to avoid added costs. Brewpub or beer bar. Studies have shown that although consumers are drinking less alcohol, their tastes are becoming more discriminating.
As a result, microbrews are more and more popular. In a brewpub, you can brew your own beer right on the premises. In a beer bar, you can offer a large selection of different types of beer, including microbrews produced elsewhere.
It's often easier to get a liquor license for a brewpub or beer bar than a full-scale liquor license, since you don't need a fully stocked liquor bar.
Most brewpubs only sell their own beer options on tap draft beer , with a few selections of bottled beer options, too. Since you're creating your own product in a brewpub, you also have the ability to control what you make and sell--from quality to quantity.
If you produce a popular beer, you have the opportunity to grow into a very successful operation. Beer bars tend to have lower startup costs, which can often mean obtaining a less expensive, fixed-price license from your state government.
The revenue potential depends on the geographical location and drinking trends in the community. Specialty bar. Specialty bars, which concentrate on one type of libation, from wine to martinis, or theme, like cigar bars, are gaining popularity.
Although some specialty bars focus on only one drink category, there must be a wide variety available within the genre. Take martinis: They have become very popular due to the variety they offer. The traditional martini still has a solid appeal if made with quality vodkas and gins, but other mixes, like sour apple martinis, have expanded the martini-drinking base, especially among women.
But even with their increased popularity, martinis are still looking up at wine. Beyond the traditional glass or bottle with a nice dinner, for many, wine is the drink of choice. In fact, women order wine more often than any other alcoholic beverage. Wine bars offer guests the opportunity to taste a variety of different kinds of wine and the ability to learn more about their qualities. Specialty bars tend to stay small and intimate in size and are located in more sophisticated neighborhoods.
The costs and revenues you can expect to find when opening a specialty bar depend mostly on the type of product you serve and your location. Like the neighborhood bar, nightclubs can take on a number of different personalities.
Tip SCORE, an organization that supports entrepreneurs, offers a financial projections template that can be used in Excel. How often do they make deliveries? During the first 6 months monitor your deliveries to work out the ultimate stock up schedule. Gary began her career as an Event Coordinator for the Radisson, and then moved to Miami to act as nightclub manager for two South Beach bars.
You'll also find that startup costs for bars vary depending on size, location and target market. However, like many new businesses, the statistics for bars aren't in favor of the startup.
Highlight the current status and future outlook of the industry and how your bar will take advantage of any positive aspects while staying protected from negative ones. The first segment is casual players of table games.
Do you have enough space to fit it? High turnover in bar industry — many bars are here today and gone tomorrow.