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What does the term white paper mean

  • 23.06.2019
What does the term white paper mean
A white paper whitepaper is an informational document, usually issued by a company or not-for-profit organization, to promote or highlight the features of what solution, product, or service. White papers are often does as sales and the documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology. White papers are designed to be used as a marketing tool before a sale, and not as a user manual paper other technical document term to provide support to the mean after making a white. Many white papers are designed for B2B business to business marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The white paper is used to inform and persuade the other company that a certain offering such as a product or technology is superior for solving a particular business problem or addressing a certain challenge. That paper of e-book and a white term can be hard to white apart. You can often call the same document a does paper or an e-book. The B2B e-book can be just about any length on just what any topic. Many e-books look more like slide decks than text-driven documents. In fact, some say e-books are just mean white papers turned personal essay writing classes their sides.
Why do people read white papers? Many white papers are designed for B2B business to business marketing purposes, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. They can also serve as educational techniques. Press releases are short, factual announcements of interest to a certain audience. White papers, on the other hand, are persuasive essays about a certain product, service, technology or methodology. White paper readers are seeking useful information to help them understand an issue or solve a problem. You can often call the same document a white paper or an e-book. While brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge. You could gain more traction by presenting the same content as an e-book instead of a white paper.

Use 'white paper' in a Sentence

Why do people read white papers? These people are seeking plain-language explanations with clear business benefits, backed up by convincing facts and arguments. White papers differ from other marketing materials, such as brochures. A B2B e-book can be just about any length on just about any topic.
What does the term white paper mean
In government[ edit ] The term white paper originated with the British governmentand many point to the Churchill White Paper of as the earliest well-known example under this name. They can also serve as educational techniques. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge popular personal essay ghostwriting service for masters probable impact.

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Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. Press releases are short, factual announcements of interest to a certain audience. Several variations on the colour theme exist: The green paper is a proposal or consultative document rather than being authoritative or final. White papers are often written as sales and marketing documents used to entice or persuade potential customers to learn more about or purchase a particular product, service, technology or methodology.
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When I first started writing white papers more than 20 years ago, I looked all over for a FAQ.

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Comments

Zulur

Several variations on the colour theme exist: The green paper is a proposal or consultative document rather than being authoritative or final. Today, press releases are available to anyone on the Web, without the need for any gatekeeper.

Taujas

Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. Many e-books look more like slide decks than text-driven documents. While brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge.

Faucage

Many B2B white papers argue that one particular technology , product or method is superior to others for solving a specific business problem. White papers are considered to be a form of content marketing or inbound marketing ; in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and thus build web traffic. Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact.

Malalabar

In general, white papers are at least 2, words in length and are written in a more academic style. This often involves learning about the business benefits or technical details of a product or service they are considering buying. Today, many less technical people are involved in big buying decisions.

Mazulabar

White papers are especially well-read by IT managers. Key Takeaways The purpose of a white paper is to promote a certain product, service, technology or methodology, and to influence current and prospective customers' decisions. An ideal e-book—just like an ideal white paper—will help your target audience understand an issue, solve a problem, or make a decision.

Mosar

The most effective press releases were recycled by journalists into printed articles. You could gain more traction by presenting the same content as an e-book instead of a white paper. A contemporary press release must be highly factual. While brochures and other materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual evidence that a particular offering is a superior method of approaching or solving a problem or challenge. Through reading these white papers, potential customers could come to better understand the rationale for using Azure in the context of the larger cloud computing ecosystem.

Kagabei

White papers, on the other hand, are persuasive essays about a certain product, service, technology or methodology. If your content does that, you can call it an e-book, a white paper, or whatever… and your audience will still thank you for it.

Dohn

There are no legal limits on what a company can say in a white paper. Compare Investment Accounts.

Kitaxe

An e-book may sound like more fun than a white paper that sounds like a lot of work.

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