Does it make sense? Then practice it. Practice it again. Keep practicing it until it becomes so easy for you to pitch that you can do it at the drop of a hat. Being robotic. This is all about a face to face interaction with someone you want to impress.
Having an easy, approachable, conversational style to your pitch will get you much further than an overly rehearsed monologue approach. Not having a business card or other take-away with you. Make sure you always have something on you to pass on that will allow people to not only remember you, but contact you later on.
Not saying anything. It does absolutely nothing for you to have a killer elevator pitch if you never use it. Here are three example elevator pitches to get you started. Remember, these are just examples!
Make sure you do the work to craft one specific to you and your audience! Did you know it takes the average person just two seconds to look at a company logo and decide if they like it? Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money?
I have worked hand in hand with some of the biggest advertising agencies and companies and out of over contracts, have had only one logo changed, and that was as a result of a merger, not poor design. Would you be willing to meet with me for 20 minutes to go over my portfolio and see how I can help make sure your logo properly reflects your brand?
I was assigned to a school which was located in what can only be described as the middle of nowhere. There was one road into town and one road out and it took four hours to get to anywhere bigger. I was brought in to help teach a class that had consistently scored in the lowest percentile in state and national tests.
As a result, the students had a reputation for being less than smart, and most were dropping out before they even got to their junior year. Their textbooks were outdated, the library was almost bare and most students had never even been on the internet, much less owned a computer.
Between petitioning local government and organizing several bake sales and charity fundraisers, I was able to raise enough money to get the school equipped with high speed internet as well as purchase several new computers for the library.
Now those students are not only scoring in the top percentile, but the dropout rate has fallen to almost zero and they have record numbers of students graduating and going onto college. You'll hit a home run simply by answering the following questions: Who am I? How do I do it? Why do I do it? Who do I do it for? Open with a greeting. Introduce yourself and, if appropriate, your job title. Then, give a nod to your accomplishments. Start to wrap up by stating your goals.
Your goals should encapsulate what you can do for the other person s. Focus on your unique selling point USP , explaining why your company or product is better than all the rest.
At the end, reach in your briefcase or wallet and hand the recipient your business card. It's a nice, smooth way to bring the elevator pitch to a close and hope you made enough of an impact to warrant a follow-up e-mail or phone call. Sample Elevator Pitches Elevator pitches are commonly considered from the context of a salesperson telling a potential customer about what they offer.
They can be equally useful during networking events or when you are introduced to a new business contact. Take a look at the samples below. See if you can mold any of them into a pitch you can always have at the ready.
With the above formula in mind - who, what, how, why, who - you can craft your own elevator pitch. Hi, my name is Katherine. I recently graduated from NYU with a degree in journalism. I've been published all over, from ThoughtCo to Success. I write short pieces that motivate others to turn their adversities into strength. I'm looking to become a staff writer in a publication like yours.
I'd like to think, together, we can improve the lives of others all across the globe. I suggest you try it if you want a more direct approach. Elevator Pitch Example With This Method: I help job seekers who want to advance their careers and find a job in 60 days or less, without having to memorize hundreds of answers or spend hours studying.
Do you know any job seekers who want to find a job in 60 days or less? Use a definitive period of time if possible. This direct approach could be adapted back to your job search too. You need to be convincing and memorable. The First Impression People want to know they are talking to a good, honest, reliable person that they can trust and perhaps even like.
You cannot be hesitant here so practice. And pay attention to body language too. Smile, look confident, and stand or sit up straight. Or that you feel their opinion is needed on something! Ask Questions When they tell you something about their background or give their own elevator pitch, show interest and ask a followup question.
Keep it simple and focused. Your goals should encapsulate what you can do for the other person s. Did you know that a badly designed logo can do irreversible damage to a company brand and that most companies go through at least three to four versions in a single year before settling on their final design, costing both time and money? What do you do? So, while those may be a little robotic and rough around the edges, you get the point.
What a wizard! I have a background in Business Analytics with just over 10 years experience creating data-driven solutions for various business problems. For instance, you might say, "a role in accounting" or "an opportunity to apply my sales skills to a new market" or "to relocate to San Francisco with a job in this same industry.
If only… DING.
Rather than taking a big gulp of air and spewing your story, find a way to make your spiel relevant to your listener right away. Have your friends and family read it.
So what exactly is an elevator pitch? Does it make sense? Keeping your pitch to around 75 words should help you deliver optimal information in a clear, digestible way.
Would you mind telling me about any media planning needs you may have on the team? The last thing you want is for whoever is listening to you to feel dumb. While elevator is in the name, an elevator speech or elevator pitch is really just a concise and snappy way of explaining your career story to other people—regardless of who they are or where the speech takes place. The doors open and a woman in a sharp looking business suit steps in with you. Have a business card ready.
It's a 30 to second span of time that can change the course of your career. Your intentions will inform whatever ends up in your elevator speech.
Keep your chest high, shoulders back and smile when meeting someone and delivering your pitch. In line at the grocery store, at a cocktail party or networking event, maybe even in an actual elevator, the pitch can quickly help new contacts understand why they should connect with you or consider you when an opportunity arises. I'm an independent contractor, specializing in lawn care and maintenance.
Express confidence Even the best elevator pitch can lose its effectiveness if your delivery lacks confidence. They can be equally useful during networking events or when you are introduced to a new business contact.
Your heart starts pounding, your palms are sweaty, you feel light headed… This is your chance! Reading your elevator pitch out loud to yourself can reveal any mistakes, opportunities for better wording or extraneous information that might distract from your main points. How to Write an Elevator Pitch Having specific objectives in mind is essential to the success of any elevator pitch.