Host a professional website where potential clients can learn about your services and communicate with you. Learn about SEO and use marketing tools such as Google Ad Words to promote your page in the search engines and make it easy for brides in search of a wedding planner to land on your page. As you gain experience and establish a portfolio, word-of-mouth referrals from satisfied brides will be a valuable source of business as well.
What skills are required? Because event planning can be an emotional activity, you will want the client to sign a contract to ensure that you still get paid if they decide to bail on the project. Speak with an accountant if you need assistance with bookkeeping or have questions about filing taxes for your business.
Write a simple business plan to maintain the focus of your business. List important aspects of your business, such as how much you will charge for your services, who your competitors are and what sets your business apart from theirs that will make clients want to choose you.
A few important topics to consider are: What are the initial costs? Who is your target market? How long it will take you to break even? What will you name your business? Choosing the right name is very important. We recommend checking if the business name you choose is available as a web domain and securing it early so no one else can take it. Powered by GoDaddy. Form a legal entity Establishing a legal business entity such as an LLC prevents you from being personally liable if your security guard company is sued.
STEP 3. Register for taxes You will need to register for a variety of state and federal taxes before you can open for business. STEP 4. Open a business bank account Recording your various expenses and sources of income is critical to understanding the financial performance of your business.
Keeping accurate and detailed accounts also greatly simplifies your annual tax filing. STEP 5. That does not mean haggling or holding out for the last penny but it does mean being aware of what different services cost, merchandise markups, food costs, location prices and liquor costs. For example, the caterer may want to charge for alcohol by the glass when the bride would be better off purchasing by the bottle.
Marketing Materials Market your services with brochures, flyers and business cards. Exhibit at trade shows targeted to brides. An Affair to Remember was born. I set the groundwork for my business and established myself. Kaden Dean also had to pay to attend bridal shows, hire an assistant to help her track advertising inquiries, and cover her childcare costs. The investment and hard work making connections paid off.
Kaden Dean had also fostered key relationships that remain strong today. Keep Costs Down While Giving a Personal Touch Kaden Dean strives to keep her overhead as low as possible so she can pass along lower pricing to couples getting married.
After your site is up, you will only pay for your domain name, a service provided by a number of hosts. Often, your web designer can take care of this for you, and you would pay them the fee. Educate yourself. Read bridal magazines, and study fashion and color trends. Make yourself comfortable with every area of wedding planning so that you are not only an expert planner but also an expert florist, decorator, photographer, videographer, caterer, cake designer and linen specialist.
Your secretary of state office will have name registration forms available on the website or in the local office. When I first started I was basically giving away my services so I could build a portfolio. A degree in hospitality can be helpful for event planners, but short-term certifications from organizations like the International Special Events Society can also be useful. How did you establish your fees?
That's the key. There is a huge difference between planning your own wedding and planning events for a living. Learn more about our editorial process and how we make money here. Written testimonials and pictures from your friends and relatives' weddings to which you have contributed. Now you have to get there. Your secretary of state office will have name registration forms available on the website or in the local office.
Select your state below for an in-depth guide on completing each of these steps in your home state. Negotiating Skills Part of the job of a wedding planner is to get the best prices so the bridal couple stays within their budget. On the most basic level, a wedding planning business makes money by charging money for the planning and execution of the wedding itself. You might even have planned your own wedding. Leave your brochures with all contacts and ask for referrals.
What are some insider tips for jump starting a wedding planning business? What do I need to operate a wedding planning business? Host a professional website where potential clients can learn about your services and communicate with you. If you don't have those technical skills, work with a freelance web designer, who will be much cheaper than a web design firm. They can put you in direct contact with venues, caterers, photographers, videographers, florists, officiants, and more. That usually catches their attention and increases your chances for an affirmative response.
You may even simply charge clients by the hour. Leave your brochures with all contacts and ask for referrals. Research event planning certifications, such as becoming a certified wedding planner if you choose to plan events in the wedding industry.
While there are certifications for things like wedding planning, they offer little to no practical, real-world experience.
Other alternatives include a percentage of the wedding budget or a combination of a flat rate with extra hours charged on an agreed-to hourly basis. Select your state below for an in-depth guide on completing each of these steps in your home state. How did you get started? You'll find most professionals are eager to build their networks and learn more about other service providers in their area. Otherwise, having a great website that has been properly optimized for search engine rankings will also drive prospective brides to your company. Get a business credit card This helps you separate personal and business expenses by putting your business' expenses all in one place.
Some even create websites. And, of course, there are more traditional marketing avenues, including paid advertising in print media. Brides are trusting you, your eye, and your ideas to make their weddings beautiful. If you're going to go for it, do it for the right reasons. No Online Operation? This is a very difficult industry to break into, and if you have the luxury of donating or discounting your services to get your foot in the door, it's a huge bonus and can help you build your portfolio quickly.